This Privacy Policy statement describes our practices regarding how personal information we collect on the Roku Web sites and via Roku Device Software is used and shared with third parties. By visiting the Roku Web sites or using Roku device software, you are accepting the practices described in this statement. This statement applies to personal information collected at the Roku's Web site, the Roku Web Service, and anonymous data collected via Roku device software and system logs.

Part I. Information Collection

Roku collects personal information through our Web sites at several points, including the e-store purchase process, Roku Web Service registration, and product registration forms. Visitors may voluntarily provide (and we will collect) the following information: name and email address, mailing and billing information from e-store customers, product preference information, and product registration information.

We also collect the personal information of third parties that is provided by visitors who submit that personal data through our Web sites, in connection with, for example, referrals or gift purchases. Roku also regularly uploads anonymous information as it pertains to SoundBridge Roku audio device system logs.

We collect usage information from Roku audio devices on your network to build a database of reliable Internet audio streams. The collected information includes the specific URLs of streams played, duration played, and various quality measures. The collected information from many users is aggregated and then made available to users of Roku audio devices and Roku web services in an anonymous fashion. You may opt out of this data collection on each of the Roku audio devices on your network.

We may collect non-personally identifiable information related to the use of our Web sites - through, for example, the use of cookies - in order to better understand our customers' needs. A cookie is a small text file that our Web server places on your computer hard drive that includes a unique identifier. Cookies enable Roku to track usage patterns and deliver customized content to users. However, we do not store any of this type of usage data along with your personally identifiable information - such data is stored anonymously.

In order to protect the privacy interests of younger Internet users, we do not actively market our Web sites or products to children under 13. We encourage children of any age to visit our Web sites only with the involvement or permission of their parents.

Part II. Information Usage

The personal information collected by Roku will be used for marketing purposes including, but not limited to, periodic email announcements and sending information about special offers.

Registered users may receive additional announcements from us about products, services, and/or special deals. We generally provide an option for you to choose not to receive these types of communications. Even if you request not to be contacted by us, we reserve the right to use your contact information if we consider it necessary to send you crucial information about the product or services you have purchased from us or information about changes to our privacy policy.

The information we collect may be used to create customer profiles based on purchasing history.

Roku uses third parties (including contractors and service providers) to help with certain aspects of its operations, which may require disclosure of your personal information to them. For example, Roku may use a third party to communicate with you (via telephone, email, or letter) about our products or services, to send information to you, to process and collect payment via your credit card (if applicable), and to perform other work that we may need to outsource. Roku requires these contractors and third parties to use your personal information only as necessary to perform the services they are asked to perform. We may share some or all of your personal information with certain distribution partners of ours for the purpose of communicating with you about Roku products and services.

We may share some or all of your personal information with our current or future "affiliates" (which means a parent company, any subsidiaries, joint ventures, or other companies under a common control), in which case we will require our affiliates to honor this privacy policy. If another company acquires Roku (or a business unit of Roku that uses your personal information), that company will possess the personal information collected by Roku and it will assume the rights and obligations regarding your personal information as described in this privacy policy.

We offer links to other Web sites. Please note: those other Web sites may observe privacy standards different from ours and we therefore encourage you to read the privacy policies on those other sites.

Our Web sites offers developer forums and message boards. Please be advised that any information posted in these venues will be publicly available.

Part III. Access to Information

Users may delete their information from our database by requesting to "opt out" of any further communication from Roku.

If you wish to access or wish to ask for correction or deletion of any of your personal information held by us, please contact support. We will use commercially reasonable efforts to fulfill your request in a timely manner. However, even if Roku deletes such personal information from its 'live' database, it may still be stored on other databases (including those kept for archival purposes).

Part IV. Data Storage and Security

Roku uses industry-standard methods of securing its electronic databases of personal information. For example, sensitive customer information is transferred via industry standard Secure Sockets Layers (SSL), and our databases are protected by two layers of Firewalls. Except as provided elsewhere in this privacy policy, Roku limits access to personal information in electronic databases to those persons in Roku's organization who have a business need for such access. However, you should know that no company, including Roku, can fully eliminate security risks associated with personal information.

Your privacy is very important to us. Due to factors beyond our control, however, we cannot fully ensure that your personal information will not be disclosed to other third parties. For example, we may be legally required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications.

Part V. Modifications

We may amend this privacy policy at any time by, in our discretion, either: (1) sending you a notice of the amended policy to the email address you have submitted to us (if applicable), in which case you agree to the amended version if you do not contact us to inform us otherwise, or (2) posting the amended version on our web sites.

Part VI. Contact Information

If you have any questions regarding this privacy policy, please contact support. We will use commercially reasonable efforts to resolve disputes within 90 days.